“It threatens to do for the multibillion-pound coffee industry what Morgan Spurlock’s Super Size Me did for fast food: Shock consumers into thinking again about what they are buying: Starbucks is now spearheading a public relations counter attack” The Times

As I understand it there were screenings of this film last year, and now it is going to get a more general release. I think the information from the website can probably explain it far better than I can so here it is. Perhaps a trip to the cinema could be on the cards??

“Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.

But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.

Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.”